As is the journey for most cakery bakery businesses (as we call them) looking to trade online, the team’s first foray into online marketing was via a Facebook page. Both founders at Mollies are young and enigmatic, and have successfully harnessed the power of the social media method to get their cupcakes ‘out there’. But, there comes a time when you need to start cooking (or baking, rather) with gas, so the team set about creating an online store on Shopify to streamline their processes and widen their reach.
“We’ve been running for over six years, but the online store only launched in 2021. Having an e-commerce site that people can easily visit and order from was a real boost – especially because it seems that people quite fancied cake to cope with the lockdowns! We’ve been popular right here in Jersey for a good while, but getting a fully functioning online store up and running has meant that we can expand our customer base as well as our cupcake ranges!”
The team at Mollies have always given their customers the choice of selecting the flavours they receive in their cupcake collections, and so they needed to find an app that would provide this functionality on their online store. Shopify alone wasn’t able to offer this level of customisation.
“We actually hired a web developer to build our site for us, and they installed Bundle Builder having researched what was available and becoming convinced it was the right app for us”
Our Bundle Builder app for Shopify is a real treat for Mollies (and their customers), as the design and integration allow cake fans everywhere to select and build boxes of their favourite flavours from the full range on offer.
Bundle Builder was a perfect match for what Mollies Cupcakes had set out to do.
Although so many merchants tell us how easy our apps (like Bundle Builder) are to integrate, customise and generally enjoy when designing, building and developing their e-commerce websites, we understand that many business owners simply don’t have time or desire to get stuck in with the tech, and just want things sorted for them on their behalf. In these (cupcake) cases, it’s good to know that seasoned web designers and developers across the country (and even the globe) are seeking Bundle Builder out and instantly being sold on what our apps can do to make their lives – as well as those of their clients – easy as pie!
Visit our Bundle Builder demo site for more info on why bundles could be the cherry on your cake.