Unwrapping the latest treat from Shopify: Shopify Bundles

In the ever-evolving landscape of e-commerce, Shopify has established itself as a leading platform, enabling businesses to create and manage their online stores. One of the powerful new features offered by Shopify is their new native bundles functionality. 

This article aims to shed light on what Shopify Bundles is, explore its advantages, and discuss some potential drawbacks and let you know how our team at Bundle Builder will be using this new set of tools to increase the power of bundles for our merchants. 

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What is Shopify Bundles (otherwise known as native bundles)? 

Shopify Bundles is a soon to be released set of tools that allows Shopify developers to create, manage, and customize product bundles within a Shopify store. Bundles, also known as product packages, are a grouping of multiple items that are sold together as a single unit. These new bundle user-interface extensions along with the cart transform api will enable developers to manipulate and control various aspects of bundles, such as their composition, pricing, and presentation.

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Advantages of Shopify Bundles 

• Enhanced Customer Experience: Allows merchants to offer curated packages that cater to customer preferences, resulting in a more personalized and tailored shopping experience. Customers can conveniently purchase multiple related items in a single click, saving time and effort.

• Increased Sales Potential: Merchants can create enticing product bundles that encourage upselling and cross-selling. By offering discounted prices or exclusive deals on bundles, businesses can boost their average order value and overall revenue.

• Inventory Management: Facilitates effective inventory management for bundled products. It allows for accurate tracking of stock levels, ensuring that the availability of individual items within a bundle is updated in real-time. This prevents overselling and ensures a seamless fulfillment process.

• Marketing and Promotions: Enables businesses to run targeted marketing campaigns and promotions centered around product bundles. Merchants can create unique discounts, bundle-specific coupon codes, and promotional offers to attract customers and drive conversions.

• Flexibility and Customization: Developers have the freedom to customize the appearance and behavior of product bundles to align with the merchant's branding and design preferences. This flexibility allows for a seamless integration of bundles into the overall shopping experience.

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Disadvantages of Shopify Bundles

• Development Complexity: The new cart transform API uses highly efficient compiled code in WASM format and it is run on Shopify's own infrastructure to deliver extremely fast and efficient composition of bundles and other discount functions. This comes with many more levels of complexity and requires a solid understanding of the technicalities to fully leverage this awesome new technology. Merchants will need to allocate additional resources or hire developers to implement and maintain the functionality effectively.

• App Dependency: Although Shopify Bundles empowers merchants to create bundles without relying on third-party apps, the app is lightweight and there might be scenarios where specific requirements necessitate the use of external apps or plugins. Depending on the app's reliability and compatibility, this can introduce additional complexities and potential maintenance challenges.

• Limited Native Features: While Shopify Bundles offers flexibility, some merchants might find certain desired features missing or require additional customization beyond what the API provides. This could require more extensive development work or the use of alternative solutions. 

• Lack of bundle sales data and reporting: Initially reporting will not offer the ability to showcase which bundles are the most popular and it won’t provide dedicated analytics to help inform business decisions around bundling strategies. 

In summary the bundle API will open up the ability for developers to create basic bundles on merchant’s storefronts. However the simplistic nature of the bundle functionality on offer and the lack of reporting will mean that merchants will still need to seek more feature-rich bundle apps to power their bundling strategies. 

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How are we going to leverage Shopify Bundles to enhance Bundle Builder?

By leveraging the new capabilities provided we are hoping to remove the main merchant pain points we experience due to the current limitations within Shopify. 

• Duplicate bundle products (due to the imposed 100 variant limitation) will be no more! 🥳

• Shopify discount codes and discount functions will be able to be used on top of Bundle Builder’s robust discount engine (big win for those using affiliate marketing codes and remarketing codes.)🎉

• Unified bundle product reporting within Shopify Reports, as well as the dedicated and enhanced bundle analytics and exports Bundle Builder provides. 📈

These will be huge wins for our Shopify merchants to further enhance their bundle creation and management capabilities and streamline inventory management, and execute targeted marketing strategies to drive continued growth with Bundle Builder. 

Essentially merchants will be able to leverage the power of the new Shopify Bundles tools while benefiting from the additional features and functionalities offered by Bundle Builder and our team of ecommerce experts. With access to our merchant success team and experienced support team we offer tailored advice on how to make bundles more successful. And with $400million in revenue for merchants to date, we know a trick of two about successful bundling strategies!  

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Additional benefits of Bundle Builder

Bundle Builder merchant’s have access to our user friendly and intuitive interface that simplifies the process of creating and managing product bundles. Merchants can easily configure bundle options, set pricing rules, and customize the appearance of bundles without the need for extensive technical knowledge or coding expertise. Plus with advanced customization options (and new template options coming soon) merchants can customize bundle layouts, product selection methods, discount rules, and more, ensuring that the bundles align perfectly with their branding and marketing strategies.

Dynamic bundle pricing

Bundle Builder empowers merchants to create dynamic pricing rules for their bundles. Merchants can set rules based on quantity, percentage discounts, fixed amounts, or even implement tiered pricing structures. This flexibility allows businesses to experiment with pricing strategies and maximize profitability.

Conversion-boosting features

Bundle Builder includes various conversion-boosting features that encourage customers to make bundle purchases. These features include 

• ‘Build your own bundle’ step by step builders that guide customers through a personalized bundle creation process

• Custom bundle pages 

• ‘Add a note’ field for gifts

• Customized out of stock handling

• Product counters and bundle rule notifications

• ‘Read more’ popups to give customers detailed product information on the bundle page to encourage purchase 

Analytics and insights

Bundle Builder provides valuable analytics and insights on bundle performance, allowing merchants to track sales, monitor customer behavior, and make data-driven decisions to optimize bundle offerings and maximize conversions.

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Summary

So in summary, Bundle Builder integrated with the Shopify Bundles will take Shopify merchants and their bundle creation and management to the next level. The combination of these powerful tools will empower businesses to create highly customizable, conversion-focused bundles that drive sales, enhance customer satisfaction, and propel their e-commerce success.

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Watch this space 

At the time of writing Shopify bundles is yet to launch, but we know it will be soon! So watch this space for updates on how we will be integrating Shopify’s native bundles into Bundle Builder. It’s an exciting time for bundles! 

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Bundle Builder has a free 30-day trial and a flat monthly fee based on your Shopify plan. Take advantage of this trial and install Bundle Builder today, and book your free onboarding call with our merchant success specialist. 

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